My brand is like my baby, how do I nurture this brand to become a great brand? Just like ordinary parenting, we have a tendency to just dive in and don’t know what to prepare to nurture a newborn brand as it can become easily overwhelming.
How to avoid those common mistakes? How do we grow a brand correctly? What does it take to nurture a brand and what are the things to be prepared when you are expecting a brand on the way?
When expecting a brand, there are several things you should prepare to ensure a smooth launch and successful brand establishment. Here’s a comprehensive checklist:
DEFINE YOUR BRAND IDENTITY
First thing first, you need to clearly define what sets your brand apart from others. Develop a Unique Value Proposition (UVP) and determine your brand’s competitive advantages.
Outline your brand’s purpose, values and goals and identify your ideal customer demographics, needs, and preferences. For brand personality, you will need to develop a consistent tone, voice, and language for your brand.
DEVELOP YOUR VISUAL BRANDING
These materials you have prepared will be used as guidelines and directions to create a unique, scalable, and memorable logo as the cornerstone of your brand’s identity. A consistent color palette / scheme and a set of legible fonts will be chosen to reflect your brand’s personality.
During this stage, you will also need to develop visual style for images graphics, and videos as most people simply call it content creation for your brand which will be used to establish your brand’s online presence.
ESTABLISH YOUR ONLINE PRESENCE
Three things you must do when you are just starting out is to register a domain name. Choose a memorable domain name that is unique and relevant with your business.
Then you need to point your new registered domain name to your hosting server. Once it is ready and done, you can create and assign all your emails@domainname.com for your company communication credential.
The next step is to create social media accounts and optimize your brand’s social media profiles. Establish an email marketing system and create a welcome email sequence as part of either educational tools, awareness campaign, or just a casual reminder of the products and services you are offering to your target market.
PLAN YOUR CONTENT STRATEGY
Learn how far and how fast your content can reach your potential customers. Whether you are using website, blog, social media platforms, or influencer collaborations for product placements.
Develop a content calendar that outlines your content themes, formats, and publishing schedule. Consider to break them down into several milestones and awareness campaigns so that you can focus on a particular goal.
PREPARE YOUR MARKETING & ADVERTISING STRATEGY
Define realistic marketing goals using SMART principles, stands for Specific, Measurable, Achievable, Relevant, and Time-bound goals to guide marketing efforts and track success.
For targeted advertising, use social media ads, Google Ads, or other relevant platforms. It is best to have a strict budget plan and stick with it to avoid overspend.
Develop a Public Relations strategy to secure media coverage, product reviews, and interviews.
For type of products that require event based marketing, you can find out regional trade shows schedule and plan ahead to prepare. Alternatively, you can do it online by creating recorded or even live product launches and webinars.
SET UP YOUR SALES & CUSTOMER SUPPORT SYSTEMS
If you are selling products online, you need to setup an ecommerce platform or online store. Integration of a secure payment gateways is crucial so that all transactions are protected for a comfortable shopping experience.
Implement customer support software, such as a ticketing system or live chat to minimize loss sale opportunity. A confused or troubled customer is more likely leave your website before completing a transaction.
Having a sales funnel can help guide customers through the buying process. Internally, developing a sales funnel can close any gap in your marketing plan and identify any blind spot for future improvements.
PLAN FOR LAUNCH & POST LAUNCH ACTIVITIES
Develop a detailed launch plan, including timelines, tasks, and responsibilities. As important as well, post launch evaluation needs to be taken with measurable metrics, analytics, and feedback collection.
For a continuous improvement and growth, regular review and refinement of your brand strategy are needed to keep the brand relevant to the desired market.
By preparing all these essentials elements, you will be well equipped to launch and grow a successful brand.
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