Why do we fall in love with a brand at first sight? How did this instant emotional connection established? What kind of magic spell is this, and is there any scientific explanation behind it?
Perhaps it is the brand’s visual appeal: we like its logo, the color scheme, the use of typography that just feel right. They are all aesthetically pleasing and resonate with our personal taste.
Or maybe we have heard stories about the brand that is so compelling that its narrative speaks to us, all align to our values, passions, or interests. Such emotional resonance may evoke strong emotional responses like excitement, nostalgia, or a sense of belonging.
Have you ever asked yourself the same question why do we prefer one brand over another, and what really made you instantly fall in love with that brand?
WHAT IS A LOGO?
A logo is a visual representation of a brand, company, or organization. It is a unique and distinctive symbol, word, or combination of both that identifies a brand and sets it apart from others.
Its main function is to help identify a brand and its values. It needs to be able to set apart a brand from its competitors, and help creating recognition and familiarity, or in other words, it needs to be easily remembered and memorable. The logo is expected to evoke emotions and create an emotional connection with the target audience.
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Read Also:
Types Of Logo & How It Can Help Your Business
Must Know: Characteristics Of A Good Logo
Importance Of A Logo In Branding
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