My brand is like my baby, how do I nurture this brand to become a great brand? Just like ordinary parenting, we have a tendency to just dive in and don’t know what to prepare to nurture a newborn brand as it can become easily overwhelming.
How to avoid those common mistakes? How do we grow a brand correctly? What does it take to nurture a brand and what are the things to be prepared when you are expecting a brand on the way?
When expecting a brand, there are several things you should prepare to ensure a smooth launch and successful brand establishment. Here’s a comprehensive checklist:
DEFINE YOUR BRAND IDENTITY
First thing first, you need to clearly define what sets your brand apart from others. Develop a Unique Value Proposition (UVP) and determine your brand’s competitive advantages.
Outline your brand’s purpose, values and goals and identify your ideal customer demographics, needs, and preferences. For brand personality, you will need to develop a consistent tone, voice, and language for your brand.
DEVELOP YOUR VISUAL BRANDING
These materials you have prepared will be used as guidelines and directions to create a unique, scalable, and memorable logo as the cornerstone of your brand’s identity. A consistent color palette / scheme and a set of legible fonts will be chosen to reflect your brand’s personality.
During this stage, you will also need to develop visual style for images graphics, and videos as most people simply call it content creation for your brand which will be used to establish your brand’s online presence.
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